How to Create a Custom Facebook Page Username or Vanity URL

How to Create a Custom Username or Vanity URL for Your Facebook Page
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Before we proceed let's first understand the difference of a Facebook Profile account and Facebook Page account. The former is an account for personal use while the latter is an account for businesses, brands and public figures and you need to have a Profile to create a Page.

The advantage of having a unique username is it's easier for people to find your Page in search results. And it also gives you a shorter custom URL from https://web.facebook/VDB-Zone-228525344389217/ to which is good for sharing purposes. But there are guidelines in creating a custom username. When you create a custom username for your Page or profile, keep in mind the following:

  • You can only have one username for your Page or profile, and you can't have a username that is already being used.
  • Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods ("."). They can't contain generic terms or extensions (.com, .net).
  • Usernames must be at least 5 characters long.
  • Periods (".") and capitalization can't be used to differentiate usernames. For example, vdbzone14344 and are all considered the same username.
  • Usernames shouldn't impersonate someone else.
  • Your username must adhere to the Facebook Terms.

Keep in mind that you must be an admin to create or change the username for a Page. See below table of what are the things you can do if you are an admin:

Role Powers Admin Editor Moderator Advertiser Analyst
Manage Page roles and settings
Edit the Page and add apps
Create and delete posts as the Page
Send messages as the Page
Respond to and delete comments and posts to the Page
Remove and ban people from the Page
Create ads, promotions or boosted posts
View insights
View Page Quality tab
See who published as the Page
Publish and manage jobs
If you’ve just recently created your Page you will not be able to immediately create a username. You will only be able to create once you have 25 Facebook page followers. Unlike in the personal account, you can create immediately.
Now to create your Facebook Page username follow the following:
  1. Go to your Page and click the About section on the left side of your Page or just click the hyperlinked "Create Page @username" on your cover photo just below your Facebook Page Name.
  2. Click Create Page @Username.
  3. Enter a username. If the username you want is already taken or not approved, you'll need to choose a different one.

That's all!


  1. Facebook. (n.d.). How do I create a username for my Facebook page? Help center [Blog post]. Retrieved from
  2. Facebook. (n.d.). What are the different Facebook page roles and what can they do? Help center [Blog post]. (n.d.). Retrieved from

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