The Essential Guide on How to Access YouTube Analytics

Digital tablet with YouTube play icon on blackboard.

YouTube Studio provides at-a-glance and in-depth analytics to help you analyze your videos and your channel. Without it, you're covered with darkness.

You need to figure which video points will be effective. You're left trusting that your content reverberates with viewers. Fundamentally, you need to cross your fingers each time you upload a video.

To top it all off, you might be committing similar errors or passing up on staggering chances, again and again.

How to Access YouTube Analytics, Reports, and Metrics

Sign in to YouTube first and to get to your YouTube Analytics dashboard, click your profile picture at the upper right of your YouTube page, and afterward click "YouTube Studio". At that point, you'll be taken to the new YouTube Studio dashboard.

YouTube Analytics

Next, click "Analytics" at the left sidebar.

Below the Channel Analytics, you can see that there are four tabs (these are the four major reports):

1. Overview

2. Reach

3. Engagement

4. Audience


Under this report, you can see the following metrics:

  • Views - total views for the selected date range, region and other filters.
  • Watch time (hours) - estimated total hours of viewing time of your content from your audience.
  • Subscribers - the change in total subscribers found by subtracting subscribers lost from subscribers gained for the selected date range and region.
  • Etc. (just click on SEE MORE to extend it further)


The metrics displayed under this report are:

  • Impressions - how many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps.
  • Impressions click-through rate - views per impressions shown. This measures how often viewers watched a video after seeing an impression. Wondering whether your Impressions click-through rate is high or low?
  • Views - total views for the selected date range, region and other filters.
  • Unique viewers - estimated number of people that watched your content within the selected date range.
  • Etc. (just click on SEE MORE to extend it further)

You can also see the below metrics:

  • Traffic source types - how viewers came to find your content.
  • Impressions and how they led to watch time - this funnel depicts how many times a thumbnail was shown to viewers on YouTube (Impressions), how frequently those thumbnails resulted in a view (Click-through rate), and how those views ultimately led to watch time. Views and watch time that did not originate from impressions are not included in this report.
  • Traffic source External - websites and apps that embed or link to videos from your channel. Data before June 1, 2015, does not include embedded videos or apps.
  • Traffic source: Playlists - the best-performing playlists that include your videos. This could be your own playlist or someone else's.
  • Traffic source: Suggested videos - traffic from suggestions that appear next to or after other videos and from links in video descriptions.
  • Traffic source: YouTube search - the YouTube search terms that brought viewers to your content.


In this report, you can see the following metrics:

  • Watch time (hours) - estimated total hours of viewing time of your content from your audience.
  • Average view duration - Estimated average minutes watched per view for the selected content, date range, region and other filters.
  • Etc. (just click on SEE MORE to extend it further)

Additional metrics you can see are:

  • Top videos - Most watched videos in time period. Over time, this can help you plan programming that takes advantage of seasonal trends.
  • Top videos by end screen - your channel's most effective end screens videos. This shows the videos with end screens that viewers clicked the most.
  • Top playlists - your top playlists by watch time.
  • Top-end screen element types - your channel's most effective end screen element types. This shows the end screen element types that viewers clicked the most.
  • Top cards - your channel's most effective cards. This shows the cards that viewers clicked the most.


You can see these metrics under this report:

  • Unique viewers - estimated number of people that watched your content within the selected date range.
  • Average views per viewer - average views per viewer
  • Subscribers - the change in total subscribers found by subtracting subscribers lost from subscribers gained for the selected date range and region.
  • Etc. (just click on SEE MORE to extend it further)

Aside from the above metrics, you can also see the following:

  • When your viewers are on YouTube - knowing when your viewers are on YouTube can help you with building your community, scheduling a Premiere, or planning a live stream.
  • Top countries - your channel's audience by country. Data is based on IP addresses.
  • Age and gender
  • Top subtitle/CC languages - your channel's audience by subtitled language. Data is based on the usage of subtitles/CC.

Now let’s get a little deeper into some of those YouTube metrics.


There's no denying that Views are an indispensable metric to follow while deciding the achievement of a video. Be that as it may, they're a long way from the entire story. Only views alone can't furnish you with the bits of insights you have to roll out effective improvements to your video. Rather, it's ideal to concentrate on Watch Time.

Watch Time

Watch Time is assessed total minutes’ viewer spent on your video. YouTube utilizes this measurement to gauge and anticipate the exhibition of a channel or video. It is so significant; it is second just to views in the YouTube Analytics Overview Tab.

For what reason does YouTube esteem Watch Time to such an extent? Since it's the clearest pointer of how captivating and significant a video is. When you consider it, it bodes well: does a View truly consider a View if the individual watching wasn't intrigued enough to watch until the end? This is the reason Watch Time is the principal driver behind YouTube's algorithm.

Furthermore, it's not just individual videos that are positioned by Watch Time, yet whole channels as well. As indicated by YouTube, "Channels and recordings with higher watch times are probably going to appear higher in indexed lists and proposals."

So, the point is to get watchers to invest more time viewing your content. What's more, the most ideal approach to do this is just by making better recordings that individuals need to observe a greater amount of.

Audience Retention or Viewer Retention

This metric permits you to see the nature of your perspectives. With it, you're ready to reveal the point in the video individuals quit viewing.

For Example, the video is five minutes and 27 seconds in length, yet by and large, individuals who watched it dropped off around three minutes and 27 seconds into it. That is about 70% of the video.

To utilize this apparatus, essentially play the video, and the red line will move along the diagram all through the video to give you when watchers leave. At that point, you can see where you lost individuals' consideration, distinguish what may have made them leave, and abstain from committing a similar error in future recordings. Obviously, YouTube's algorithm favors channels with high Audience Retention. Notwithstanding the standard "Audience Retention", you're likewise ready to see "Relative Audience Retention".

This gives you how well every one of your recordings holds watchers contrasted with other YouTube content of a comparative length.

Real-Time Report

Real-Time Report permits you to gauge the perspectives on your recordings following you discharge them. You can see views from the most recent 48 hours and the most recent hour over your whole channel, or for explicit recordings. These YouTube measurements aren't simply energizing to take a gander at, either.

YouTube's Real-Time Report can assist you with finding spikes in rush hour gridlock and relate them to continuous occasions. Also, you may see a spike in views that you can't represent. For this situation, after a little examination, you may find that your video was shared by an influencer or a well-known blog. You would then be able to connect with them and their traffic to ride the flood of intrigue.

Audience Demographics

Targeting is fundamental for showcasing achievement. So, you must realize who you're making content, service, and product for. That way, you can tailor your endeavors to the specific needs and wants of those individuals.

To improve comprehension of the kinds of individuals viewing your video, look at the Demographics page of your YouTube investigation dashboard.

The YouTube measurements in these straightforward diagrams permit you to distinguish your traffic gender, age, device, area, and more. At that point, you can take this data to make more focused-on advertising efforts. Furthermore, the demographic is critical for eCommerce organizations. You may find a drew in traffic in a remote nation you're as of now not serving and choose to extend – which is particularly simple to do in case you're outsourcing.


YouTube Analytics is a fortune trove of noteworthy bits of knowledge that you can use to improve your video and develop your channel. It may look threatening from the start, yet it just takes a straightforward review to help you with your approach to acing YouTube information investigation and exploiting all the astonishing highlights and intel.

Keep in mind, YouTube's algorithm vigorously compensates high Watch Time and Audience Retention. So, the best insight I can confer is to keep your viewers connect with and returning for additional.

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